Sheikh Mohamed highlighted the importance of collaboration, stating, 'Together, we will work to enhance social connections, cultivate responsibility, and unlock potential for inclusive and sustainable growth.' He emphasized that bold actions and ambitious thinking are essential to maintaining the UAE's status as a global model of progress and prosperity.
The initiative has been endorsed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. Sheikh Mohammed described the campaign as a call to unite communities and prioritize mutual care and support, emphasizing that a strong, cohesive society is the foundation of a brighter future.
Throughout 2025, the UAE will host a wide range of events and activities designed to preserve cultural heritage, strengthen intergenerational bonds, and promote shared values. These efforts aim to deepen community engagement while celebrating the diverse fabric of the UAE.