February 27, 2025

Dubai Introduces Branded Sports Courts in Key Districts

Dubai is transforming its public sports facilities with a bold new initiative that merges athletics, art, and corporate collaboration. In partnership with leading global brands such as PepsiCo, Red Bull, Deliveroo, Puma, and Intercontinental Tyres, the municipality is rolling out a series of visually striking, branded sports courts across the city.

New courts will be introduced in key areas including Mankhool Park, Uptown Mirdif Park, Hor Al Anz, Al Satwa, Al Barsha Lake, Al Jafilia Square, and Al Warqa Park. Each location will feature custom-designed sports facilities infused with vibrant artistic elements, creating multifunctional public spaces that encourage both physical activity and community engagement.

The initiative aims to inspire a more active lifestyle while integrating contemporary urban art into Dubai’s public spaces. Basketball courts, for example, will showcase dynamic graphics that emphasize movement and energy, while the volleyball court in Mankhool Park – constructed from recycled tires – highlights sustainability. Every installation is hand-painted by local and international artists, incorporating the branding of partner companies.

This collaboration between the public and private sectors reflects Dubai’s ongoing commitment to positioning itself as a global hub for sports, art, and sustainable development.

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