Dubai to See 140 Branded Residential Projects by 2031

Currently, there are 740 branded residential projects worldwide, a number expected to double within the next seven years. Dubai alone accounts for 140 completed and planned projects, highlighting its appeal to global brands and its ability to cater to a diverse international clientele. The Middle East is anticipated to experience the most significant growth in this sector, with a 270% increase during the forecast period.

Globally, hotel-branded residences dominate the market, comprising 79% of all projects in 2024, two-thirds of which are in the luxury segment. Marriott International leads as the top parent company, with Ritz-Carlton as the most recognised hotel brand in the sector. This trend is reflected in Dubai’s own market, where luxury developments remain the cornerstone of its branded residential offerings.

Savills predicts that Dubai’s strategic allure, combined with its consistent market performance, will secure its leadership in the branded residential space well beyond 2031. While regions like Asia-Pacific, including Vietnam, Thailand, and China, are poised to challenge North America’s dominance, Dubai’s capacity to integrate world-class branded projects seamlessly into its urban landscape ensures its position as a global hub for premium real estate.