Russian Retailer 'Golden Apple' Expands to UAE

The UAE online store currently offers over 8,000 products, with plans to expand the range and introduce gift cards by the end of the year. Deliveries are available to Dubai, Abu Dhabi, Sharjah, and Ajman, with express delivery in Dubai within four hours. The company aims to extend delivery services across the entire country within the next month.

Customers can pay for their orders using bank cards, Apple Pay, bonuses, or cash upon delivery, with a BNPL (Buy Now, Pay Later) option set to be introduced soon. Loyalty programs and order histories will be integrated across all Middle Eastern markets where the brand operates.

This is the second Middle Eastern country for 'Golden Apple' following its entry into Qatar earlier this year, where the company opened a physical store in Doha and launched nationwide online delivery. With over 30,000 beauty and cosmetic products in its catalogue, the retailer represents several brands exclusively in the region.