Dubai’s e& MOTB Returns with Neo-Vintage Charm

Set in a vibrant open-air venue, e& MOTB invites visitors to explore an exciting lineup of local and international brands. From sustainable labels and vintage boutiques to global names making their Dubai debut, such as Cider and Gold Gods, this year’s market has something for everyone. Beauty enthusiasts can head to the exclusive Beauty Bloc, featuring top-tier names like Benefit Cosmetics and Huda Beauty, where the latest trends are on full display.

The experience extends far beyond shopping. Guests can enjoy live performances, with Saint Levant and Naïka headlining a free concert on January 3, or immerse themselves in activities like Carpool Karaoke and the Dubai Neon Run. The festival also boasts family-friendly attractions, including unique food trucks and creative workshops.

Food lovers are in for a treat, with over 25 new dining concepts offering everything from gourmet burgers to Asian delicacies. Highlights include Dave’s Hot Chicken and Homer Lobster, along with visually stunning creations at Talabat’s themed dining area.

To navigate the extensive offerings, visitors can use the newly launched DSF digital map, an interactive guide to events, performances, and must-visit spots. Adding to the excitement, a 30th-anniversary competition offers the chance to win AED 30,000, with the winner announced on January 12.